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Keep
it simple: It's
not that easy shaving away excess matter to create a simple design,
but it's worth the effort. Ultimately a simple, effective visual
design with good use of hypertext is more likely to ensure that
users can find, use and enjoy the content you've got. Elements
like spinning logos, scrolling tickers and banner ads can make
it difficult to achieve your objective. That's why we prefer to
keep it as simple as possible.
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