Make It fast: Despite what some people in Government and inner city areas would have us believe, high bandwidth nirvana isn't here yet. And for most of us, it won't be for some time. If you live in a regional area, the situation is even worse.

When alternative sources of information or competitors are a click away you don't want visitors to your site waiting for pages to download, 'cause most of the time, they won't. It gets back to that simplicity thing again: fewer and smaller graphics, simple layouts, focus on content.